Video commerce platform
Tolstoy vs Vizup
Vizup and Tolstoy both put shoppable video on product pages, and both talk about video SEO and AI search visibility. The difference is whether you also need to create new video at catalog scale and sell with an AI agent and try-on.
What Vizup is
A Shopify app by ShopGracias for shoppable video carousels, sliders, floating product-page videos, grids and story layouts, aimed at fashion brands.
Who Vizup is a good fit for
Fashion and lifestyle Shopify stores that want polished carousel and story layouts with a free tier and one $19.99 Pro plan. Vizup holds the Built for Shopify badge and is rated 5.0 from 99 reviews on its listing (November 1, 2026).
The listing shows a free basic plan (unlimited video views, unlimited product tagging, 6 widget designs, advanced analytics) and Pro at $19.99/month or $199.99/year (Video SEO, "AI Search Engine Visibility", AI customisation and CSS edits) with a 3-day free trial.
Tolstoy vs Vizup, feature by feature
| Capability | Tolstoy | Vizup |
|---|---|---|
| Shoppable video formats | Included Every on-site video format Carousels, stories, pop-ups, quizzes, collection pages, social feeds, shoppable images, hero videos, and Klaviyo email flows from one library. | Included Carousels, sliders, floating, grid, stories The listing names video gallery, sliders, carousels, floating pop videos, grid, video background and Instagram-style story formats. |
| Dynamic media gallery | Included Replaces the Shopify media gallery A drop-in replacement for the product media gallery that tracks per-asset performance, supports bulk publishing, and runs A/B tests. | Not documented Not publicly documented |
| UGC sourcing and search | Included AI social listening and scoring Finds creator content, then scores and filters every video so only the best-performing and most relevant clips reach the storefront. | Partial Instagram Reels import One-click import of an Instagram Reels feed, or direct upload. No UGC search or rights workflow is listed. |
| Syndication network | Included TikTok Shop and eligible Shop App surfaces Distributes video from the same library to supported external commerce surfaces, with channel-specific eligibility and setup requirements. | Not documented Not publicly documented |
| AI content generation | Included AI Studio generates new content Generates on-brand product video and imagery from your real catalog and animates static assets, rather than only hosting footage you already have. | Partial AI customisation only Pro lists AI customisation and CSS edits. No AI video or image generation is listed. |
| AI sales agent | Included AI Sales Agent answers and recommends A real-time shopping assistant that recommends products and answers questions, published as a widget and inside the video feed. | Not documented Not publicly documented |
| AI virtual try-on | Included See It On You try-on Lets shoppers visualize fit on themselves and returns a size recommendation. | Not documented Not publicly documented |
| A/B testing | Included Built-in gallery A/B testing Tests run inside the media gallery and feed results back into AI Studio, so the next generation is informed by what converted. | Not documented Not publicly documented |
| Mobile app integrations | Included Tapcart, Shop App, and more Native integrations with Tapcart, Shop App, Shopney, Fuego, and Vajro, plus SDKs for custom native apps. | Not documented Not publicly documented |
| Video editor | Included Full editor in the platform Stitch, trim, add transitions, text overlays, and titles without moving footage to an external tool. | Not documented Not publicly documented |
| SEO, GEO and LLM optimization | Included Structured video markup throughout Every video carries VideoObject markup and links to its product, so video is eligible for search and AI-answer surfaces rather than invisible inside a widget. | Included Video SEO and AI visibility (Pro) Pro lists Video SEO and "AI Search Engine Visibility". The listing says videos use Google schema. |
| Compliance and security | Included SOC 2 Type II, pen-tested SOC 2 Type II audited, independently penetration-tested, and built to accessibility standards. Full detail on our security page. | Partial Built for Shopify; no certifications published Holds the Built for Shopify badge. We did not find a published SOC 2 report. |
The Vizup column reflects Vizup’s public documentation as of November 2026. “Not documented” means we could not find the capability described publicly, not that it is unavailable. Products change — tell us if something here is out of date and we will correct it.
Why brands move from Vizup to Tolstoy
Layouts without a content engine. Vizup styles the video you have. Its listing does not describe generating new product video or imagery.
No AI sales agent or try-on. Tolstoy includes both with shoppable video.
No published A/B testing of placements.
What brands see after switching
110x
return on investment at LSKD
+24%
conversion rate at LSKD
+53%
average order value at LSKD
Figures from the LSKD customer story. Results vary by catalog, traffic, and how much of the platform a brand adopts.
Tolstoy vs Vizup FAQ
Do Vizup and Tolstoy both help with AI search?
Vizup’s Pro plan lists Video SEO and AI search visibility. Tolstoy adds structured video and product data across the store, plus AI Studio content. Compare them on what is crawlable on your own pages.
How do Vizup and Tolstoy pricing compare?
Vizup lists a free basic plan and Pro at $19.99 a month. Tolstoy has no free plan: Plus, Pro and Max cost $29, $129 and $299 a month billed yearly, or $44, $195 and $449 billed monthly. See our pricing page.
See it on your own catalog
Connect your store, import the video you already have, and publish a shoppable experience on your own products — no migration project required.
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