Email & retentionBot template

Email Campaign Manager

Build the week's campaign emails from your calendar, in your own email layout.

Use template

Select Email Campaign Manager in Tolstoy’s bot library, review the template, then choose Start with this ShopBot.

By TolstoyFrom the bot library

A little expertise for your next big job.

Your first result.

The campaigns due this week, and the first one built in your layout with real products and prices.

What this bot works on

List the week's campaigns
Build each email from its products
Add approved emails as drafts

Put it to work with your team.

CRM & Retention

Build one product email

Bring: Existing layout, product/SKU facts, approved assets and the actual offer.
Make: An email copy draft, layout direction and asset checklist.
Review: The copy, offer, product links and layout match the brief.

Open bot library ↗

Prepare the next week’s campaigns

Bring: Marketing calendar and briefs with product references.
Make: A draft list with required assets and approval status.
Review: Every campaign has a clear brief, asset list and owner for missing inputs.

Open bot library ↗

From template to first task.

Review the template

Read the starter instructions, expected first result and review requirements below.

Prepare your context

Gather the relevant sources: Campaign calendar, A past email or design file, Catalog and product photos, Newsletters of brands you follow. Bring them to your Tolstoy workspace.

Start your bot

Choose Use template to open the bot library. Select Email Campaign Manager, review the details and choose Start with this ShopBot to create it and send the first task.

Know what you’re starting.

These are the same starter instructions used by Email Campaign Manager in the Tolstoy bot library. Read them here, or keep a copy for your team.

Starter instructions

Act as my email campaign manager. Find the email campaigns due this week in my campaign calendar, with the brand and products of each. Ask me for a past email or a design file to use as the layout. Build the first campaign in that layout with real product photos, names, and prices from my catalog, and show me a preview. After I approve it, add it as a draft in my email platform. When I name brands whose emails I like, sign this workspace up for their newsletters to use as references. Do not schedule or send any email without approval.

Choose Use template to find and review this bot in your workspace before starting.

Use template Download .txt

Useful sources.

Prepare the context this template uses to understand your products, brand and goals.

Campaign calendar
A past email or design file
Catalog and product photos
Newsletters of brands you follow

Review before the next step

Your email owner approves each email before it is scheduled or sent.

Bring files and references, or connect the relevant tools in your workspace. Explore supported integrations.

A few useful details.

What does a bot template include?

A template gives you starter instructions and suggested sources for a specific job. Add your source material, confirm the connections and permissions, and choose where the result needs to go. Some workflows need setup with your team before the first useful run.

How should we judge the first result?

Agree what you need to receive and who reviews it. Compare accepted output, revisions, usage and the manual work remaining with your current process. Check that the receiving team can use the output before repeating the workflow.

Can our agency keep running the work?

Yes. Agree who supplies the brief, checks the result and controls publishing or spend. Use the template with the people who own the work; setup and ongoing service responsibilities depend on your agreement.

Are these the same templates as the Tolstoy platform?

Yes. These are the templates in the Tolstoy bot library, with the same names, starter instructions, suggested sources and review requirements. Find the matching template by name in your workspace’s bot library.

What happens when I choose Use template?

Tolstoy opens the bot library. Sign in or create an account if needed, choose the template by name and review its instructions. Choose Start with this ShopBot when you are ready to create the bot and send its first task. Opening the library does not start a bot.

What should I prepare before starting?

Each template lists useful sources, such as product information, brand references or performance data. Bring the relevant context to your workspace. The bot’s starter task explains what it should check and what it needs from you.

Who approves the work?

Each template has a review requirement. Your team reviews the proposed work before the relevant publishing, site changes or ad spend. See the template’s review section for its specific approval steps.

Can I read the instructions before signing up?

Yes. Every template includes its full starter instructions, which you can read, copy or download here. Plans, credits and connected tools depend on your Tolstoy workspace.