TOLSTOY FOR PRODUCT CONTENT & LOCALIZATION

Product facts in. Market-ready content out.

Turn the product facts you have into the catalog content you need. Preserve SKUs, fill content gaps and adapt approved copy for each market.

Product content sheetIllustrative example
Illustrative source product image of a sage dress for catalog enrichment
PRODUCT DETAILSEvery field has a source.

Title ✓

Color ✓

Material Review source

Local copy For review

Example workflow
  1. Source facts
  2. Product copy
  3. Market review

HOW OTHER TEAMS USE TOLSTOY

YM Inc.

YM Inc. teams turn source screenshots and product information into SKU-based copy and spreadsheets. French Canadian copy goes through local review so the language and product facts stay aligned.

YOUR FIRST RESULT

Product records grounded in source facts

Start with ten records and approved product information.

What you receive

Draft copy or localized records for review. Agree the required columns, locale and import format with your receiving team.

What your team checks

Flag missing facts instead of filling them in. Preserve SKUs, verify terminology and confirm any PIM or ERP connection separately.

See the product content workflow ↗

Bring the source files and name the reviewer. Confirm the connections, destination and usage for your first job. Need help with setup? Explore Tolstoy Forward.

THE EVERYDAY WORK

Where Tolstoy fits in.

01

Write product titles, descriptions and key features

Write from product images and verified source information, with missing facts flagged for the team.

02

Complete SKU-based content spreadsheets

Keep product identifiers and worksheet structure intact while filling the requested content fields.

03

Translate and localize product copy

Adapt reviewed copy to the market and brand glossary, then pass it to a local reviewer.

04

Extract fabric, care and size information from source materials

Pull the details from supplied product tags, photos and source screenshots into the correct content fields.

YOUR STARTER PACK

Choose one job. Build from the result.

Pick one real job. Bring the inputs, review the first result, then build on what works.

01A GOOD FIRST STEP

Complete ten product records

Bring
Product photos, source screenshots/tag images and the original worksheet.
Make
Ten draft rows plus missing-fact flags.
Review
SKUs and rows stay intact, and every product fact has a source.
Preview the starter brief

Complete these ten product records using only the supplied sources. Preserve SKU IDs and worksheet structure. Mark missing facts instead of inventing fabric, care or size information.

Start this workflow

Opens a draft in Tolstoy. Add your inputs to begin.

02TRY NEXT

Localize a reviewed copy set

Bring
Approved source copy, target market and brand glossary.
Make
Market-specific copy with terminology checks.
Review
The local terminology is right and all product facts match the source copy.
Preview the starter brief

Localize this approved product copy for French Canada using our glossary. Preserve product facts and flag terms that need a local reviewer.

Use Product Translator

Opens this task in the bot template. Review it before starting.

03TRY NEXT

Review new-product tags

Bring
New products and current category/tag conventions.
Make
Proposed tags and a change list.
Review
The tags follow your taxonomy and existing data is preserved.
Preview the starter brief

Suggest tags for these new products using our existing taxonomy. Show additions separately and preserve existing tags unless we explicitly approve a replacement.

Start this workflow

Opens a draft in Tolstoy. Add your inputs to begin.

MEET YOUR BOTS

A bot for the work ahead.

Match a template to the starter tasks above. Explore their instructions, inputs and review steps.

See Product Content & Localization in the bot marketplace

GO A LITTLE DEEPER

Step-by-step playbooks.

MAKE IT YOURS

Start with your products.
Build around your team.

Bring one real brief and the output your team needs. We’ll walk through the workflow, confirm setup and review responsibilities, and discuss the right level of support.

Discuss your first workflow