What you receive
Creative options for review, followed by the formats your team selects. Keep the approved reference and brief with the next batch.
TOLSTOY FOR CREATIVE & BRAND
One creative direction. Every placement.
Take a visual direction from the first reference to the last campaign placement. Keep the product, the brand and the story consistent.
Campaign directionIllustrative example
- Brand references
- Hero image
- Channel adaptations
HOW OTHER TEAMS USE TOLSTOY
YM Inc. & Bed Threads
YM Inc. teams use Tolstoy for seasonal campaign imagery and channel layouts. Bed Threads uses product education images across its color range, carrying an established visual direction into more product galleries.
YOUR FIRST RESULT
One direction, ready for adaptation
Start with one campaign direction and the placements you need.
What your team checks
Check product accuracy, brand fit and placement requirements. Approve claims and copy as well as imagery.
Bring the source files and name the reviewer. Confirm the connections, destination and usage for your first job. Need help with setup? Explore Tolstoy Forward.
THE EVERYDAY WORK
Where Tolstoy fits in.
Develop campaign concepts and visual references
Explore sets, lighting, seasonal themes and models, then refine the direction your team chooses.
Extend one creative direction across products and colors
Carry an approved image direction across your range while keeping each product’s color and material accurate.
Create product education and infographic images
Turn verified product facts into visual explanations for the product gallery.
Adapt creative for banners, email, social and print
Adapt crops and layouts for the placement while preserving the product, model and brand direction.
Build and reuse model and scene references
Reuse approved model, styling and scene references to keep the next batch consistent.
YOUR STARTER PACK
Choose one job. Build from the result.
Pick one real job. Bring the inputs, review the first result, then build on what works.
01A GOOD FIRST STEP
Create a campaign direction
- Bring
- Campaign brief, actual product images, brand examples and intended placements.
- Make
- Two directions and a selected hero image.
- Review
- The direction fits the brand, and the product matches the reference.
Preview the starter brief
Propose two visual directions for this launch using our brand references. Explain the difference, then create one hero image for the direction we choose.
Opens this task in the bot template. Review it before starting.
02TRY NEXT
Extend a product education series
- Bring
- One approved infographic and 3 product/color variants with verified facts.
- Make
- A consistent set of product-gallery images.
- Review
- Product facts, colors and materials remain accurate across all variants.
Preview the starter brief
Adapt this approved educational image across these three products. Use only the provided product facts and preserve each product’s true color and material.
Opens this task in the bot template. Review it before starting.
03TRY NEXT
Make the channel adaptations
- Bring
- Approved hero asset, size list and placement references.
- Make
- A reviewed banner, email hero and social format.
- Review
- The product, model, crop and copy space work in each placement.
Preview the starter brief
Adapt this approved asset to the supplied channel sizes. Keep the product and model unchanged; adjust composition and leave the required space for copy.
Opens this task in the bot template. Review it before starting.
MEET YOUR BOTS
A bot for the work ahead.
Match a template to the starter tasks above. Explore their instructions, inputs and review steps.
GO A LITTLE DEEPER
Step-by-step playbooks.
MAKE IT YOURS
Start with your products.
Build around your team.
Bring one real brief and the output your team needs. We’ll walk through the workflow, confirm setup and review responsibilities, and discuss the right level of support.
Discuss your first workflow