What you receive
The starter prepares copy, layout direction and an asset checklist. For an email in your ESP, confirm the connection, editable blocks and setup with our team.
TOLSTOY FOR CRM & RETENTION
From the campaign calendar to the next email.
Bring your products, campaign calendar and existing layouts together. Prepare the next email and connect useful shopping moments to follow-up.
Product emailIllustrative example
Your next favorite.
A fresh color story for your next email.
A fresh color story for your next email.
- Campaign brief
- Product imagery
- Email draft
HOW OTHER TEAMS USE TOLSTOY
ORTTU
ORTTU connects virtual try-on signups with Klaviyo. Separately, campaign teams at YM Inc. and Culture Kings are testing email production using their own layouts and product briefs.
YOUR FIRST RESULT
An email draft with a clear handoff
Start with one campaign brief, approved product assets and the layout you use today.
What your team checks
Check product links, offers, audience and regional details. Review the saved email in its destination before sending.
Bring the source files and name the reviewer. Confirm the connections, destination and usage for your first job. Need help with setup? Explore Tolstoy Forward.
THE EVERYDAY WORK
Where Tolstoy fits in.
Create and reuse email hero/product imagery
Create product imagery and campaign heroes that fit your existing email direction and layout.
Capture try-on leads in Klaviyo
Connect a try-on signup with Klaviyo so your team can build a relevant follow-up.
YOUR STARTER PACK
Choose one job. Build from the result.
Pick one real job. Bring the inputs, review the first result, then build on what works.
01A GOOD FIRST STEP
Build one product email
- Bring
- Existing layout, product/SKU facts, approved assets and the actual offer.
- Make
- An email copy draft, layout direction and asset checklist.
- Review
- The copy, offer, product links and layout match the brief.
Preview the starter brief
Build one product email using our existing layout, supplied products and verified offer. Keep copy editable and identify missing assets or links.
Opens this task in the bot template. Review it before starting.
02TRY NEXT
Prepare the next week’s campaigns
- Bring
- Marketing calendar and briefs with product references.
- Make
- A draft list with required assets and approval status.
- Review
- Every campaign has a clear brief, asset list and owner for missing inputs.
Preview the starter brief
Turn next week’s calendar into an email production plan. For each campaign list the products, layout, assets, copy and missing information. Draft the first complete campaign for review.
Opens this task in the bot template. Review it before starting.
03TRY NEXT
Define a try-on lead flow
- Bring
- Current try-on behavior, available events and connected ESP.
- Make
- A tested event/signup specification and follow-up draft.
- Review
- The signup reaches Klaviyo and the follow-up uses verified events.
MEET YOUR BOTS
A bot for the work ahead.
Match a template to the starter tasks above. Explore their instructions, inputs and review steps.
GO A LITTLE DEEPER
Step-by-step playbooks.
MAKE IT YOURS
Start with your products.
Build around your team.
Bring one real brief and the output your team needs. We’ll walk through the workflow, confirm setup and review responsibilities, and discuss the right level of support.
Discuss your first workflow