What you receive
Product matches and a proposed shoppable placement. Check the destination and publishing setup before taking content live.
TOLSTOY FOR SOCIAL & CONTENT
Give your content more places to work.
Turn approved campaign assets and creator videos into content for the places your audience already spends time. Connect the right products to every clip.
Shoppable contentIllustrative example
- Approved videos
- Product matches
- Themed playlist
HOW OTHER TEAMS USE TOLSTOY
Kmart & YM Inc.
Kmart teams organize creator videos into product-tagged, shoppable playlists. YM Inc. teams adapt campaign imagery into seasonal social layouts. Both start with the content and products already in hand.
YOUR FIRST RESULT
Approved content, matched to products
Start with a small batch of creator videos you have permission to use.
What your team checks
Verify the exact product and variant, content rights and placement. Keep pending content separate from approved selections.
Bring the source files and name the reviewer. Confirm the connections, destination and usage for your first job. Need help with setup? Explore Tolstoy Forward.
THE EVERYDAY WORK
Where Tolstoy fits in.
Discover, review and organize creator/UGC content
Review creator videos and keep the useful, approved clips together in your media library.
Tag videos with the products they actually show
Match the products in each clip to the catalog and review uncertain tags before the content goes live.
Adapt assets into stories, posts and seasonal layouts
Adapt the crop, layout and copy of an approved campaign for each social placement.
Prepare themed or seasonal shoppable playlists
Group relevant videos into a seasonal or product-focused playlist that shoppers can explore.
YOUR STARTER PACK
Choose one job. Build from the result.
Pick one real job. Bring the inputs, review the first result, then build on what works.
01A GOOD FIRST STEP
Create a shoppable content shortlist
- Bring
- 10 owned or approved creator videos and a current catalog.
- Make
- A product-tagged shortlist with review notes.
- Review
- The products are correctly tagged and each video is cleared for use.
Preview the starter brief
Review these videos, identify the products shown and recommend a themed shortlist. Flag uncertain matches and content that needs a usage or claims review.
Opens this task in the bot template. Review it before starting.
02TRY NEXT
Adapt a campaign for social
- Bring
- Approved campaign image, copy and exact format specifications.
- Make
- Story and feed variants.
- Review
- The crop, copy and text-safe areas work in every format.
Preview the starter brief
Adapt this approved campaign into the supplied story and feed formats. Keep the product accurate, use our copy and preserve the required text-safe areas.
Opens this task in the bot template. Review it before starting.
03TRY NEXT
Plan one week of content
- Bring
- Campaign priorities, approved assets and a publishing calendar.
- Make
- A seven-day plan with draft captions and asset gaps.
- Review
- The posts support the right products and the missing assets are clear.
Preview the starter brief
Plan next week’s content from these approved assets and priorities. Draft captions, identify gaps and show which product each post supports. Return a plan for review.
Opens a draft in Tolstoy. Add your inputs to begin.
MEET YOUR BOTS
A bot for the work ahead.
Match a template to the starter tasks above. Explore their instructions, inputs and review steps.
Creative Director
Set the creative direction, create on-brand images, and check their quality.
Explore template
Onsite Widget Manager
Find better placements, choose relevant videos, and measure widget performance.
Explore templateGO A LITTLE DEEPER
Step-by-step playbooks.
MAKE IT YOURS
Start with your products.
Build around your team.
Bring one real brief and the output your team needs. We’ll walk through the workflow, confirm setup and review responsibilities, and discuss the right level of support.
Discuss your first workflow