What you receive
Creative variations and a proposed test. Your team or agency owns the campaign objective and spending decisions.
TOLSTOY FOR PAID MEDIA & GROWTH
Give your next ad test a better starting point.
Choose products, develop ad angles and turn results into the next creative brief. Give every test a clear reason to run.
Creative test batchIllustrative example
- Product shortlist
- Three ad angles
- Creative review
HOW OTHER TEAMS USE TOLSTOY
Culture Kings
Culture Kings uses Tolstoy to select products and develop ad creative. The team reviews product accuracy, brand direction and the assets to use in campaigns, then brings performance back into the next round.
YOUR FIRST RESULT
Creative and a test to review
Start with one product and three distinct ad angles.
What your team checks
Review claims and creative separately from audience, budget and publishing. Confirm permissions before enabling a recurring workflow.
Bring the source files and name the reviewer. Confirm the connections, destination and usage for your first job. Need help with setup? Explore Tolstoy Forward.
THE EVERYDAY WORK
Where Tolstoy fits in.
Select eligible products for the next ad batch
Build a shortlist using available stock, sales and market information, together with your exclusions and product priorities.
Generate concepts, hooks, copy and ad variants
Develop different angles for the same product, with the hook, copy and creative needed to test each one.
Refine brand fit and product accuracy
Refine layouts, logos and visual direction using the examples and feedback your team approves.
Prepare approved assets for publishing
Collect the selected assets and copy for your team to review and launch in the ad platform.
Review delivery, spend and product sales
Bring campaign results into the next brief. Compare the creative and reporting window before choosing the next test.
YOUR STARTER PACK
Choose one job. Build from the result.
Pick one real job. Bring the inputs, review the first result, then build on what works.
01A GOOD FIRST STEP
Choose the next products
- Bring
- Catalog, inventory, markets, exclusions and current campaign data.
- Make
- A shortlist with evidence and disqualifications.
- Review
- The products meet your stock, market and exclusion rules.
Preview the starter brief
Recommend five products for the next creative batch. Apply our stock, market and exclusion rules, show your sources and flag missing margin or inventory data.
Opens this task in the bot template. Review it before starting.
02TRY NEXT
Create three ad angles
- Bring
- One selected product, approved brand references and verified offer.
- Make
- Three image/copy concepts for review.
- Review
- Each concept tests a distinct angle with accurate product and offer details.
Preview the starter brief
Make three distinct ad concepts for this product. Keep the product accurate, use the verified offer, and explain the hypothesis each concept tests.
Opens this task in the bot template. Review it before starting.
03TRY NEXT
Prepare the weekly creative review
- Bring
- Ad delivery/results, accepted asset list and known cost data.
- Make
- A sourced review with three next tests.
- Review
- The reporting dates and sources are clear, and each proposed test has a reason.
Preview the starter brief
Summarize this week’s creative results and propose three tests. Separate delivery, attributed sales and any causal evidence. Do not change budgets or publish campaigns.
Opens this task in the bot template. Review it before starting.
MEET YOUR BOTS
A bot for the work ahead.
Match a template to the starter tasks above. Explore their instructions, inputs and review steps.
GO A LITTLE DEEPER
Step-by-step playbooks.
MAKE IT YOURS
Start with your products.
Build around your team.
Bring one real brief and the output your team needs. We’ll walk through the workflow, confirm setup and review responsibilities, and discuss the right level of support.
Discuss your first workflow