What you receive
A short list of content gaps and proposed fixes. Select the changes worth making before creating assets or publishing.
TOLSTOY FOR ECOMMERCE & MERCHANDISING
Make every product easier to shop.
Find the content gaps in your store. Refresh a homepage placement, add the right product video and keep the next drop ready for shoppers.
Product-page contentIllustrative example
- Content gaps
- Approved media
- Storefront placement
HOW OTHER TEAMS USE TOLSTOY
Culture Kings & Perry Ellis
Culture Kings uses Tolstoy for homepage tiles and product-gallery imagery. Perry Ellis teams publish and maintain Callaway product videos, matching each video to the product page where it belongs.
YOUR FIRST RESULT
A recommendation before a site change
Start with five product pages and their current media.
What your team checks
Check product matches, mobile placement and existing gallery content. Agree who can publish and how you will measure the change.
Bring the source files and name the reviewer. Confirm the connections, destination and usage for your first job. Need help with setup? Explore Tolstoy Forward.
THE EVERYDAY WORK
Where Tolstoy fits in.
Audit missing or weak product imagery/video
Find product pages that need a clearer view, an extra image or a useful video. Turn the gaps into a focused work list.
Create homepage tiles, banners and GIFs
Refresh storefront placements around the current campaign, product priorities and required dimensions.
Put the correct product videos on PDPs
Match each approved video to its product page and review the placement alongside the existing gallery.
Organize shoppable home, collection and campaign experiences
Build playlists and video widgets around the products in a collection, campaign or homepage placement.
Publish approved assets with SKU/order checks
Check the SKU, selected files and image order before adding approved assets to the store.
YOUR STARTER PACK
Choose one job. Build from the result.
Pick one real job. Bring the inputs, review the first result, then build on what works.
01A GOOD FIRST STEP
Find content gaps
- Bring
- A small catalog slice, actual PDPs and available media.
- Make
- A prioritized five-product work list.
- Review
- Each gap is real and the proposed fix answers a shopper question.
Preview the starter brief
Audit these five product pages for missing imagery or video. Explain the shopper question each gap leaves unanswered and propose the smallest useful fix.
Opens a draft in Tolstoy. Add your inputs to begin.
02TRY NEXT
Refresh one homepage placement
- Bring
- Current placement, campaign brief, available products and approved imagery.
- Make
- Two replacement options and a rationale.
- Review
- The product selection, category, crop and call to action are right.
Preview the starter brief
Create two alternatives for this homepage placement using current, in-stock products and recent approved campaign imagery. Keep the intended category and CTA clear.
Opens this task in the bot template. Review it before starting.
03TRY NEXT
Prepare a product-video update
- Bring
- Approved videos, product IDs and existing gallery inventory.
- Make
- An unpublished placement plan with exact product mapping.
- Review
- Every video matches the right product, with duplicates and gallery order checked.
Preview the starter brief
Prepare these approved videos for the matching product pages. Show exact product matches, preserve the existing gallery images and flag duplicates before any publishing step.
Opens this task in the bot template. Review it before starting.
MEET YOUR BOTS
A bot for the work ahead.
Match a template to the starter tasks above. Explore their instructions, inputs and review steps.
Ecom Manager
Improve homepage clicks and product-page conversion with measured content tests.
Explore template
Onsite Widget Manager
Find better placements, choose relevant videos, and measure widget performance.
Explore template
On-Model Imagery
Find products without model photos and prepare accurate on-model images.
Explore templateGO A LITTLE DEEPER
Step-by-step playbooks.
MAKE IT YOURS
Start with your products.
Build around your team.
Bring one real brief and the output your team needs. We’ll walk through the workflow, confirm setup and review responsibilities, and discuss the right level of support.
Discuss your first workflow