Swap your product into a winning scene
Tolstoy places your product into an image that already works, with the same composition, camera and light, so a new product gets a proven scene.
What you need
- A scene image you have the rights to reuse, such as your best ad or a lifestyle photo
- The product to place in it, from your catalog, with a clear product image
What you get
- One image of your product in the reference scene, at the scene’s aspect ratio
- The original props and background, with shadows and reflections matched to your product
How it runs
Tolstoy runs this playbook in 4 steps.
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Attach the scene
You add the image whose composition, camera angle, light and setting you want to keep, and the agent uses the first scene image you attach.
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Select the new product
You pick the product from your catalog, and the agent takes its shape, color and labels from the real catalog image.
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Swap the hero product
The agent replaces the original product with yours and matches perspective, scale, reflections and contact shadows.
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Keep the rest fixed
Props and background stay as they are, and no branding or design from the original product carries over.
Check the result
- The product sits at a believable size, and its shadow and reflections fall the same way as the rest of the scene.
- The label text, logo and color match your catalog image.
- No trace of the original product remains: no old logo, color edge or leftover part.
Know the limits
- One product and one image per run.
- Use scenes you have the rights to use. The agent removes the old branding, but the composition still comes from that image.
- It changes the scene around the product. It cannot fix a blurry or cropped product image.
When to use this playbook
Use it when one image clearly works, such as a strong ad or a homepage hero, and you want the same scene for another product. It also gives a new product a lifestyle image in a setting your shoppers already connect with your brand. For why lifestyle scenes matter, read how AI lifestyle product images help ecommerce conversion.
Get better results
- Pick a scene where the product sits in a clear place: on a table, in a hand, on a shelf. A product half hidden behind other objects is harder to replace cleanly.
- Use a sharp, high-resolution product image. Labels and small print come from that image.
The prompt
“Run this playbook” opens Tolstoy with this prompt as a draft. Pick your products, edit anything, then send it.
Use the first scene image I attach for composition, camera, lighting and environment. Replace its hero product with my selected product, using the actual catalog image for identity. Match perspective, scale, reflections and contact shadows. Keep unrelated props and the background fixed. Do not carry over the reference product’s branding or design. Generate one image at the scene’s aspect ratio. If the scene image or the product is missing, ask only for that before you generate. Keep the real product shape, proportions, construction, print, color, logos and readable labels intact. Do not invent product features, claims or reviews.
FAQ
What is the best AI tool to swap product photo backgrounds?
One that keeps your product exactly as it is and changes only what is around it. This playbook starts from a background you already know works, such as your best ad, and places your catalog product into it with matched perspective, scale, shadows and reflections.
What kind of scene works best?
A scene where the original product is close in size and form to yours. A serum swaps cleanly into another serum’s place. A product much larger or smaller than the original forces a scale change that the rest of the scene was not composed for.
Can I use the same scene for my whole product line?
Yes. Run the playbook once for each product with the same scene image. Every image keeps the same composition and light, which gives you a matching set for a collection page or an ad test.
Run it on your own catalog
Start free, connect your store, and Tolstoy opens this playbook for you. You review every result before anything goes live.