Tell a product story in four frames
Tolstoy turns one product into a four-frame 4:5 carousel post: an introduction, one verified feature up close, the product in use, and a clean hero.
What you need
- One product from your connected catalog, with at least one clear image
- The feature to show up close (optional; otherwise the agent picks a verified one from your product data)
What you get
- Four separate 4:5 images in story order
- A short, editable caption for each frame
How it runs
Tolstoy runs this playbook in 4 steps.
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Introduce the product
Frame one shows the product clearly, so a shopper knows what it is at a glance.
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Show one feature up close
Frame two is a close-up of one feature that your product data confirms.
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Place it in use
Frame three shows the product in a believable use context, with the same product identity and art direction.
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End on a clean hero
Frame four is a clean hero with room for a call to action, and each frame comes with a short caption written outside the image.
Check the result
- Swipe through the four frames: the product looks the same in each, and the light and color feel like one shoot.
- The close-up in frame two shows a feature your product page states, not a benefit you cannot support.
- Frame four leaves clear space for your call to action, and no frame has text inside the image.
Know the limits
- It does not post or schedule the carousel. You post the images and captions yourself.
- The call to action is yours to write. Frame four leaves space for it, and the agent adds no offer or discount.
When to use this playbook
Use it for a product that needs more than one image to make sense, such as one with a hidden detail, a texture, or a use that a packshot does not show. It also gives a new product a first organic post that tells one story instead of showing four unrelated photos.
Get better results
- Name the feature for frame two. A specific detail, like a magnetic clasp or a double-stitched seam, makes a stronger close-up than a general benefit.
- Describe the use context for frame three, for example “on a desk in a home office”, so the scene fits your customer.
The prompt
“Run this playbook” opens Tolstoy with this prompt as a draft. Pick your products, edit anything, then send it.
Create a four-frame 4:5 carousel for my selected product. Frame one introduces the product. Frame two shows one verified feature in a close-up. Frame three places the product in a believable use context. Frame four returns to a clean hero with room for a CTA. Keep product identity and art direction consistent while varying the composition. Generate four separate images, and write a short, editable caption for each frame outside the image. If no product is selected, ask only for that. Use no invented benefits, reviews or discounts. Do not publish or schedule the carousel. Keep the real product shape, proportions, construction, print, color, logos and readable labels intact. Do not invent product features, claims or reviews.
FAQ
What should a product carousel post include?
A beginning, a detail, a context and a close. This playbook makes those four frames: the product, one verified feature up close, the product in use, and a clean hero with room for your call to action. Each frame has a job, so the post has no filler slides.
Why are the captions outside the images?
Text generated inside an image is hard to edit and can come out misspelled. Separate captions let you change the wording, add your call to action and use the platform’s own text tools.
Which feature does frame two show?
One verified feature from your product data. Name it in the prompt if you want a specific one. The agent does not show a benefit your product data cannot support.
Run it on your own catalog
Start free, connect your store, and Tolstoy opens this playbook for you. You review every result before anything goes live.