Made with Tolstoy · 39 examples

AI UGC examples for ecommerce

Creator-style clips and phone photos made in Tolstoy AI Studio from a product and a short brief, with no creators, shipping or usage rights to manage. Each example shows the prompt behind it, so you can make the same shot with your own product.

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What makes AI UGC look real

Film where people actually film

The car front seat, the bathroom sink and the bedroom mirror are where real customers shoot. A believable location does more than a perfect product angle.

See: Car hoodie beauty UGC video , Bathroom supplement routine UGC video , White dress mirror fit-check image

Answer the question a shopper would ask

A fit check shows front, side and the sit-down test. A tutorial shows each step. The clip earns attention by answering "how does it fit" or "how do I use it".

See: Black dress mirror try-on UGC video , Red graphic tee fit-check UGC video , Collagen drink tutorial UGC video

Keep the finish raw

Fluorescent light, motion blur and a phone in the frame read as real. Studio polish reads as an ad, and shoppers scroll past it.

See: Bathroom graphic tee selfie image , Subway beauty product selfie image , Mirror lip balm application UGC video

Show the habit, not only the product

Supplements at breakfast, a hair clip in a morning routine, activewear mid-squat. A product inside a routine tells the shopper when they would use it.

See: Kitchen supplement routine UGC video , Hair-clip beauty routine UGC video , Gym activewear UGC video

Questions about UGC examples

What is AI UGC?

AI UGC is creator-style content that an AI model makes from your product images and a short brief, instead of a paid creator. It copies the look of user-generated content: phone framing, real locations and talk to camera. This page has 26 videos and 13 photos. AI UGC is not a real customer review, so do not present it as one.

Can I use AI UGC in paid ads?

Yes, as ad creative. Ad platforms such as Meta and TikTok label or restrict some realistic AI-generated content, so check their current disclosure rules before you launch. Keep every product claim true, and do not present an AI creator as a real customer.

How do I make UGC like these examples?

Open an example and select Recreate this with your product. Tolstoy opens AI Studio with that example’s prompt as a draft. Attach your product images, edit the brief, then send it.

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Playbooks that make this content

Make UGC-style video ads with AI: Tolstoy writes creator-style scripts from your product facts, puts an AI person on camera, and delivers UGC-style video ads grouped by hook, ready to test.

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Make UGC examples with your own product

Start free, attach your product images, and edit the brief before anything runs.

Make your own Talk to sales